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VAS Entertainment of San Luis Obispo, California, has launched two of snowboarding’s very best filmmakers on iTunes. Standard Films of Truckee, California and Absinthe Films of Zurich, Switzerland debuted their latest offerings on iTunes. VAS Entertainment worked hard over the last 3 years to develop and perfect an offering of multiple titles for Itunes, working closing with Apple to develop and market an overall program. VAS VP of Studio Dan Strickland said, While digital platforms like iTunes are still in their infancy, we expect them to grow exponentially in months and years to come. They're an important part of our strategic plan. In 2008, VAS will be very focused on exploiting these opportunities for our producer family. "VAS CEO Michael Lythcott added, “We’re stoked to see this go live with such amazing visibility and support”. Video Action's most recent iTunes launch was planned and coordinated by Jim Martin, VAS' new manager of digital products. Standard Films, the shared brainchild of Mike and Dave Hatchett, has been making films since the early 90’s. Their hugely successful “Totally Board” series, 11 films deep, advanced and defined the art of “Big Mountain Snowboarding”, winning multiple industry awards. “Catch the Vapors”, their 2007 film, has been a worldwide hit. Standard Films has also been involved in Fox Racings “TerraFirma” series, filming of television advertisements and special broadcast programs, and has worked closely with snow industry brands such as Burton, Volcom, Transworld, Rossignol, and many more. Absinthe Films, partnered by Justin Hostynek and Patrick Armbruster, bring their 2007 title “Optimistic” to iTunes. Hostynek, a longtime industry favorite, has garnered multiple awards this last year including - best movie of the year (snowboarder magazine USA) - best three riders in the world - Nicolas Müller, Wolle Nyvelt, Gigi Rüf (snowboarder magazine USA) - best male rider in the world - Wolle Nyvelt (Transworld Snowboarding USA) - best movie (Future Snowboarding USA) - best movie (snowboarder MBM Germany) - best European rider - Nicolas Müller (snowboarder MBM) |