April 20, 2008 VAS Entertainment, San Luis Obispo, California, has moved into the television market with their co-production of the second season of the popular G4 channel show, "The Block". The production marks VAS' first foray into "action-sports" themed reality television. The series was co-produced with the G4 Channel and the Monster Energy Drink. The popular show, set at the hotel of the same name in Big Bear, California, highlights the lifestyles of snowboarders and privileged hotel employees as they turn the little town upside down, and follows hotel co-owner Liko Smith and pro snowboarder and icon, Marc Frank Montoya, as they try to keep a lid on the partying, drama, and chaos. Season two premieres Sunday, April 20, on G4 TV - 2:30 pm PST/5:30 EST. http://www.theblockhotels.com/universal/pops/pop_blocktrailer.html VAS' entry into television broadcasting comes on the heels of their successful entry into feature films. Their critically acclaimed surfing documentary, "Bra Boys" (VAS, Berkela Films, Analog), narrated by Russell Crowe, is currently enjoying an American theatrical run after becoming Australian cinemas most successful most successful non-Imax documentary film. In regards to both projects, Michael Lythcott, VAS CEO said, "We are excited to be involved with both "Bra Boys" and "The Block", and we are focused on bringing the best in authentic action sports stories to the consumer viewer". Vice President of Studio, Dan Strickland added, "Like MTV's 'Rob and Big', we foresee a growing audience for well-produced, engaging programming that uses action sports athletes and lifestyles as an entry point into mainstream broadcast shows. We intend to release "The Block" across all our major platforms, including DVD, iTunes, PPV, VOD, and the Internet." VAS is also talking to major industry brands about integrated advertising opportunities as the show grows and progresses. For example, Monster Energy Drink and Spy Eyewear are among the industry brands who got product placement in the new season episodes. Both season one and two of "The Block" will be available on DVD at retail this fall. Included in the DVD special features will be a Marc Frank Montoya bonus section.